10 Ideas To Increase Your Search Engine Rankings
The basics of Optimization
Numerous online sellers get disappointed with search engines regularly changing algorithms. But you will find basic principles that haven’t changed over time. Apply these ideas to increase your rankings:
Tip 1-Do not be too quick to change domain names. Google has an aging delay for any new domain-it can take up to a year for your keywords to begin showing in the searches.
Tip 2-Optimize your site for your target audience, not the search engines. Always think about what impression your site presents your users-you’ll create a better website the engines will like.
Tip 3-Do Keyword Research extensively. Everything else revolves around the keyword phrases you select, therefore it’s important you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that teach you what words people are looking for and suggest words you can use.
Tip 4-Design and categorize your website architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific ones.” If feasible, use keyword phrases as your navigation words.
Tip 5-Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they fully grasp how to rank it.
* Make your links using HTML, not javascript. Crawlers can’t follow javascript and will not be able to read your information.
* Don’t design your site in Flash-there is nothing for the crawlers to read. If they can’t interpret the information, they cannot classify your site.
* Make sure your copy is HTML, not a graphic of a text. It might appear like copy. But if you have a text graphic, all the crawlers will see is a blank page.
Tip 6-Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you are clicking to. For image links, ensure those phrases are contained in the image’s code.
Tip 7-Write compelling copy for key pages of your website based on your chosen keyword phrases. Select a few keyword phrases that apply to the specific page you’re writing and work those phrases into the copy.
Tip 8-Incorporate your keyword phrases into each page’s unique title tag. Title tags are given substantial weight with search engines. The title tag is the information that appears in the search engine results so it’s crucial that it be attractive, not just crammed with keywords.
Tip 9-Make sure your website is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make certain people will want to link to your website, you need to offer something worth linking to. Beyond your services or products, you need something that puts you over the top: an information service, a superior presentation, or tremendous variety.
Tip 10-Don’t be married to any one keyword or phrase. Optimize for all of the relevant phrases. States Whalen, “If you can rank highly for a good portion of them, they’re going to add up to much more than just that one keyword phrase that you think is the good big money one.”
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