3 Bad Search Engine Optimisation Blunders To Avoid

There are several unhealthy practices that may have a counter productive impact on your search engine optimization efforts, most of these factors involve breeching the terms of service of major search engines, but there are different issues that may have a negative influence such as rendering content material or navigation in a way that search engines cannot easily read or comprehend. In this article I’ll define a number of of the blunders which I recurrently come across as a professional provider of SEO Services These problems will result in your sites rankings being penalized, and by avoiding these practices where attainable, and correcting any of the below which are presently affecting your website, you will improve your web sites on page SEO and make your web site more easily spidered by Googlebot.

1. Hyperlinks To Bad Neighborhoods.

Search engines understand that you just can not regulate who hyperlinks to you, and they will not penalize you for having links from websites of a dubious nature, in spite of everything if this were the case it would be all too straightforward for unscrupulous web masters to sabotage the websites of their rivals by building a few links pointing to their web sites from free for all links farms and different low trust type sites. Nonetheless, they also comprehend that you’ve 100% control over who you opt to link out to. If you happen to make a poor decision and link to a spammy website or a link farm then you will be penalized as a result, so choose who you link to very carefully.

2. Flash Navigation.

Although Google can now read some data from flash files, this doesn’t mean that the day when a website can rely on flash as its sole form of navigation has arrived, in truth its still a long way off. If you happen to have flash navigation in your web site, then make sure its supported by text links. Also don’t forget that not everybody has flash installed on their browser (or desires it installed) so your text links may also increase the overall usability of your website.

3. Splash Pages.

Adding a splash web page as your web sites homepage is a guaranteed way to loose visitors and kick your websites rankings to the gutter. The homepage of a site is the one most important web page, therefore it makes absolutely no sense to use it to display a page which contains little or no text and basically consists of a pretty picture with a “click to enter” link. How would you feel if you went to a shop to purchase something for your dinner, only to discover a huge banner hung over the doorway to the shop and a button saying “push to enter”? Splash pages are annoying to users, and can actually result in a reasonable proportion of those lucky enough to have actually discovered your web site to leave right there and then.

Furthermore the splash page isn’t going to even be indexed by google because it accommodates no textual content, due to this fact you’ve thrown away the most important web page of your entire website. If you have a splash page, do everybody a favor and remove it. During my career as a supplier of SEO Services, I’ve yet to find anything that offers me more personal satisfaction than removing a splash page!

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