5 Reasons Why Every Small Business Should Be Using Video Promotion
The popularity of online video has literally skyrocketed in the last twelve months. Any business, professional services firm, professional practitioner or medical or dental practice that is not using video promotion to bring in new clients, patients and customers is missing one of the most cost-effective and effective marketing tactics available. If you are not reaping the benefits of this tactic, you must rethink the issue and begin to market your practice or business with video promotion.
Video promotion for businesses and practices might be the most important thing that has been introduced into the marketing toolbox since the internet itself. Google conducted a study (“The Brand Value of Rich Media and Video Ads”) which demonstrated that video promotion is the most effective advertising method for building brand recognition and brand loyalty. It is also the most effective method of creating the intention to purchase. This tool alone can significantly increase the number of people who become your customers and clients.
YouTube doubled its views last year from 6.3 billion in 2008 to 13.2 billion in 2009. YouTube represents slightly more than one-third of total views of online video. When a marketing tactic grows in popularity at such a pace, businesses and practices cannot afford to ignore it. If video promotion is not part of your marketing strategy now, it should be.
People who analyze internet developments and those who analyze social changes have their own explanations for the amazing growth in online video. I do not presume to offer a serious analysis of the increased popularity of online video. I do, however have opinions about why businesses, medical professionals and professional services firms should be including video promotion in their marketing plans immediately.
– We are, first of all, a multi-media based society. We love TV and motion pictures. We have now raised a generation or two that finds it very difficult to learn when information is presented in a single medium. The marketing community has produced many studies documenting the effectiveness of TV and multi-media advertising. I believe the parallel with online video should be obvious.
– One of the first rules marketing students learn is that people prefer doctors, professionals and businesses who are or who are run by people they know and like. In most cases, trust is also a factor in the choice of business or service providers. We draw clients when they know and trust us. So, the second reason is that online video promotion is a great way to help people get to know you.
– Third, if you have any kind of camera or cell phone that will record video or a video camera in/on your computer, you have all the equipment you need to make a video promotion. All you need to do is sit down and start talking.
– The fourth reason you should be using video in your marketing is that we have become a society hooked on reality. Just consider the popularity of reality TV shows! We want people to sell to us face-to-face. We want to see who we are deciding to trust. Video promotion allows you to be face-to-face with the public.
– Last, but not least, video promotion is unbelievably versatile. You can do anything you want in a video recording. You can upload it to YouTube, link to it from your FaceBook page, put it on your website or anything else you want. Introduce yourself, talk about why you do what you do, what services you offer, what people need to know before they come in, what they might want to know later. You can even use a different video for each possible group of people or for each page on your website.
It seems to me that video is the way to go if you want to bring in new clients or customers. If you want people to visit your site and then come in and spend money with you, this is the very best tool to make that happen. If you have not started making your video promotion yet, it’s time to start now.
If you are a small business owner or professional and want more information about video promotion, view the free video, “How You Can Drive 25,000 New Prospects to Your Web Site Each Month – For Free” at http://internetleadgenerationacademy.com/freevideo.htm
