Adwords, Adsense, SEO – Common Denominator, Keywords

If you have just put up a website, you most likely all ready have heard words like: key phrases, Google Adwords,GoogleAdsense, Seo. Adwords, Adsense, Seo have one thing in common – Keywords. How important are keywords? Extremely Important.

Google Adwords

Adwords, be it via Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you produce a three-line ad – 25 word title, with two 35 word lines of ad copy – then you produce your keywords. To get the hits, you have to brainstorm for different keywords, which are various but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, & hoping that the item you are selling is not already saturated — to much competition, makes it a little more difficult for the novice to make a profit.

Google Adsense

Google Adsense is an advertising program produced by Google, and which is beginning to be explored by other search engines, for example Yahoo & MSN – that allows you to put targeted ads on your web site. If somebody clicks on the ad, you earn a small amount of cash. These advertisements are keyword driven and are relevant for your webpage or website.

Sounds simple? Well, not really. There’s much more too it than just putting an advert in your website and expecting someone to click on it. What’s involved? Let’s see – color, position, style, to name just a few.

Seo

Search engine optimization – this for me has been a time-consuming procedure – because I am still learning. Seo is keyword driven – the search engines pull the key phrases from your web copy – not, to my surprise, from the meta keywords tag. Granted, I nonetheless use the meta keywords tag, but perhaps in the near future, I will slowly eliminate the tag from my webpages…

The search engines do, however, pull info from Meta Description, Meta Title, and also the content of your webpages. Thus, content does reign supreme. Since content reigns supreme, every page ought to contain helpful content & most importantly, your most relevant keywords that you need to emphasize. Secondly, it’s very best to try and base your keywords close to a central theme. I have discovered that when the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to take a look at your keywords and also the density of the keywords in your webpage or webpages – You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It’s a totally free tool, & very useful.

To conclude, keywords is one of the main ingredients that leads individuals to your web site, product, service and/or ad. …AND, keywords based around your high quality content will assist with your positioning in your web site.

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