Avoiding Common Mistakes in SEO
It is commonly known that the process of SEO for your website and online business that you most likely find that there are plenty of techniques and ways that popular search engine will decide as undesirable and many sites not only lose a good ranking but some unfortunately get banned and flagged when using some of those techniques. There are common ways followed within an SEO process that can lead to banning or flagged or at least will be demoted to lower ranking, if not used appropriately.
Always remember what fonts and colors you are going to utilize in your website. Same color font-same color background are considered by all major search engine as a naughty method and you should know this. This method is commonly used by web masters who either want to conceal some parts of the content or are up to some illegal tricks. Search engine is not considering the style and colors when grading the web pages so you must not consider it also. Same applies to color combinations. It doesn’t mean that you like the color blue web page, the white table with blue fonts and backgrounds on the screen with some effects you can use this. If you do you get flagged because the web crawlers will see a blue font on a blue background. It is a commonly mistake by some beginners to overlook.
It is a big NO, if you overcrowd your website with graphics and multimedia. Firstly, if your website is not properly arrange, it will look like a circus and will make it difficult for average user to use it and secondly it is completely ineffective for the crawlers, as they are programmed to read and determine text and text only. You should focus on working to have a rich content in your site. It is true that you should also need some graphics to make your site appealing and presentable but keep in mind not to overdo it.
Unintended over optimization of a website is also a point to consider. Frequently the search engines appreciate a broad usage and density of keywords and meta tag elements, which means that you have to keep some natural flow in the text and make it both readable and comprehensible. You will not attain anything if you overdo it.
On the contrary you may be considered as spam and thus lose your ranking. If you sense you are over doing it, try to ‘de-optimize’ your website slightly. Monitoring and updating your website is something you should do nonetheless so as to avoid and correct the mistakes when desired.
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