Discover 3 Adwords Mistakes that You Can’t Ignore
Just starting out with Google Adwords can be a challenge, avoid making these costly mistakes.
Someone has to be in the #1 Adwords spot in the results pages, and of course there are lots of people who try to do that. Logically, this makes sense because the ad that’s on the top gets the most exposure. You need to think a little more counter-intuitively when you’re dealing with people and AdWords. You need to realize and accept that people will click on the number one ad spot because it’s a knee jerk reaction. People naturally are curious and nosey, and they’ll click on it just to see what’s on the other side.
You’ll find many such ‘browsers’ clicking on the top ads just to see what it is all about. So you see the obvious point, that is an expensive piece of PPC real estate to pay for so many worthless clicks. Try to arrange it so you’re lower in the pecking order, and we’ve found that the three or four spots can be sweet. This is where only the serious searchers click, because they’ve gone through the other ads to reach yours. What is also very cool is your ad costs (CPC) is significantly (sometimes) lower. What you simply have to do is make your keyword bids force them to put you in that area.
Be careful when you set your budget because you don’t want to make it too high. The simple fact is that if you’re not keeping a close eye on things, when you first roll out a campaign, then that is the time when you’re most vulnerable. You can elect to have your campaign run until you hit the daily limit, or you can spread it out more evenly.This happens because by having a high daily budget, they end up attracting a high number of clicks. However, if you keep your daily budget moderate, not too high and not too low, you’ll have enough data to test your ads and find out how they’re performing.
No matter whose PPC platform you’re using, you can save money and make more of it by leveraging the filtering power of negative keywords. Let’s face it, you would never want any of your AdWords campaigns to bomb or prove to be a loss. Failing to use them will ultimately lower your CTR, and your CPC will increase. You can effectively save money while making more by having the biggest list of negatives you can create. Negative keywords act like a filter, so what that means is more highly targeted traffic. It’s really easy to use Adwords, and you’ll see a link that asks you if you want to add negative keywords to your campaigns. What happens is your ad will not display when any of your negatives are included in a search term. Your raw keyword lists will very likely contain many possible negative keywords. There really is almost no end to the list of negatives you can find, you merely need to keep an eye out for them.
The best approach with landing pages is to make each of them relevant to the ad group. This is all from the perspective of the searcher; so they searched on a particular phrase. Similarly, when they click on your ad, they want to reach a page that is exactly what they are looking for. If they find that the ad isn’t relevant to the landing page, then they will exit and leave. So don’t make the mistake of sending the traffic directly to your homepage. Always take the time to make landing pages that match your particular ad.
Lastly, If you desire a successful AdWords advertising career you must keep on top of your mistakes to avoid them in the future.
Read here to discover more about Search Engine Optimisation Melbourne! Australian Search Engine Optimization firms know how to successfully target overseas, but the best is to be found right at home in the traditional Aussie culture! Learn how to get a SEO quote today!
