Four SEO Errors To Try To Avoid Making
Many firms still see search engine marketing as some sort of dark art, however, search engine optimisation is actually quite straight forward, its just about making sure that your web content material is correctly formatted to allow search engines like google and yahoo to easily spider your website, making sure the your content is original and making certain that you just play within the guidelines laid out in the terms of service of major engines like google, beneath is a list I prepared of essentially the most common search engine optimization blunders I come across as a proprietor of an SEO Company. By avoiding the below practices you can be sure that your web site has the potential to rank well in natural results.
Drop down Boxes in Navigation. Quite a number of older sites still use the drop down form type boxes as their main and only means of navigation, this causes problems for spiders trying to crawl your web site, if you’re going to use this sort of navigation, then be sure that your website also has text links as a backup and also add a site map so that search engines have an inventory of the pages you want indexing to make use of as a guide.
Splash Pages. One of the most terrible things you are able to do to your web site for search engine optimization, not only that but studies show that web users find splash pages needless and aggravating, in fact a small percentage of customers will actually leave your web site as soon as the splash page shows. Think about going to the supermarket and discovering an enormous electric door with a button on it saying “welcome to the grocery store, push the button to enter” would you be impressed? Most likely not, more probably it might simply irritate the hell out of you! From the perspective of an SEO it is even worse, splash pages usually consist of pictures with very little to no textual content material, which means your domains most important web page is useless and has no chance of ranking well for any competitive keywords.
Flash Navigation. Another bad move SEO wise, whilst flash can look stunning, it’s for the best part unreadable to search engines like google and yahoo, while it is correct that Google can now read some information from flash files, the days when I would recommend flash as a web sites major and only form of navigation are nonetheless a long way off. If you must use flash as a primary form of navigation, then just remember to back it up with text links and an up to date site map.
Spammy Content. Unnatural and spammy content doesn’t go overlooked by todays search engines. Keyword stuffing is a bad practice that can harm your web sites capability to rank well, if you have trouble fitting all of your important key phrase into a page whilst maintaining a natural feel to the content, then the best rule of thumb is to create a brand new web page for supplementary keywords. Do not forget that it is best to create content for human readers and never spiders.
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