How To Create Terrific Google AdWords Ad Copy
Your ad copy for your Adwords ads is one of those elements that can and will make all the difference with your success. You could say that it is the cornerstone of your entire PPC campaigns. In this article we shall be looking into a few ad copy writing tips to create powerful AdWords ads that attract clicks.
To begin with, you must write about specific information in all your ad copy. It’s possible that some people want to save time, due to laziness, and think they can get away with using some kind of template; well, avoid that because it won’t work well. The thing to remember about your Adword campaigns is they must be relevant and targeted to your audience. Hence the reason to always avoid ad copy formulas that are too generic and templates, etc. As an example, you’re promoting your shirt business, and of course there all kinds of shirts: short sleeve, long sleeve, formal, informal, button, pull-overs, etc. Ok, so your Adwords ad groups will contain keywords that only apply to one particular kind of shirt, and each ad within each ad group will be written specifically for those keywords. Fine, you say, so what’s a PPC advertiser to do, then? It’s easy because each primary keyword phrase will be in a different ad group, and then you just write a unique ad for each group. This allows for the most specific kind of targeting and relevance and will allow you to get the best results.
Testing is a huge area that you need to focus on if you want to create a profit pulling ad. The key to doing it the right way is to take it one step at a time. Ok, pick one thing to test, like the headline, and then you will optimize that until it cannot be improved. For instance, if you’re testing the display URL, don’t make any other changes to the ad. If you want brutal accuracy, then try testing for at least 1,000 impressions.
After you’re satisfied with your testing, then you can leave that one alone and change only one other thing. There’s nothing wrong with testing every single part of your ad that you feel is worth testing. The click-through-rate is important because it indicates how effective your ad is. There are other conversion rates, such as landing page, but you need to get people to click through before they see your landing page. Further on down the line is the landing page conversion rate which is totally separate from your PPC ad’s conversion rate. So put more focus on the CTR in the initial stages, as it would clear up things for you, after which you can work on increasing your overall conversion rate.
Last but not the least; when you’re writing your ads focus on the benefits, one or more of them. Not sure? Make a list of benefits, and also make sure they are not features, and then choose a small number of the best ones to test in ads. Your market will vote with their mouse if you offer them a benefit they want and relate to. Don’t know the difference between features and benefits? No problem, go to Google and do a search on it and learn.
The Adwords ad copywriting tips we’ve talked about will only be as effective as you’re willing to make them; keep taking action and continuing to learn. It will take some time and practice before you actually start writing good ad copy, but eventually you’ll realize the worth of developing the skill and how it can help you get more sales.
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