Ideas For Advertising Your Business
Listening to different Advertising campaigns will start to get you thinking about what voice is best for marketing your business. You could have a sensitive pet lover voice, a sensitive cat lover voice, an active dog lover voice, an educated doctor voice, a nerdy voice, a British, Australian, or foreign accent voice, a child’s voice, or a celebrity voice. There are so many possibilities when it comes to the voice of your business.
You want to choose a voice – or a voice over talent – that your prospects will respond to for 2 different reasons. One reason is because they identify with the person speaking; or the other reason is because they admire or want to be close to the person speaking.
If you run a purse shop, and you have a commercial with a fashionista voice of a young, enthusiastic woman saying, “I love buying purses; and I can always find what I’m looking for at XYZ Purse Depot.” Your commercial is going to attract the type of clients that want to buy purses and enjoy buying things like that – more-so than a competitor’s commercial that is boring or voiced over by someone who doesn’t sound like she’s bought a purse in 25 years.
If you hear a bar or nightclub advertised, you might hear a voice of a young man or young woman, depending on who the audience is that’s being targeted by the promotional campaign, and what kind of people the bar would like to attract.
There are different ways to use voice over talent to enhance your Advertising and marketing campaigns. There are certain voices that you will recognize if you start to think about it. There’s the busy professional voice. It can be a male or female voice. There is the young professional voice, or college grad voice.
The voice you choose should be warm, friendly, and engaging. Your desired client should be able to identify with the voice as a best friend, or as a person they admire, would like to meet, would like to spend time with or would like to emulate.
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