Keyword Competitiveness In Business SEO
Your business might just be considering the possibilities of SEO for your marketing needs or could even be at the point of setting a search engine optimisation campaign up and if this is the case you may well be aware already of the important role that keyword research plays. If you opt for a professional SEO company to carry out the campaign, the costs you are quoted should be based on several factors, one of which is the keyword competitiveness. But how is keyword competitiveness analysed?
Perhaps one of the first things you will check is the number of results Google returns for a search on that keyword. Do the search yourself in Google and have a look at the number of results it tells you it has, displayed just underneath the search box. This is a real generalisation but one indicator could be that a higher number of results indicates a higher level of competition.
Much like we just said, though, the number of results within Google for any given search term is too general an indicator for establishing competition level. You really need to delve a little deeper and take a look into the back links of the sites already ranking in the top ten for that search. It’s reasonable to assume that if all ten results have literally thousands of back links, then this could be a competitive keyword to carry out SEO for. The same logic also dictates that if the top ten, and especially the top three, all have very few links, then competition level is lower.
It’s certainly recommended to take your research a little deeper than this as well and to have a look at how many unique domains these links come from as well. This can be more accurate than simply taking an overview of the total number of inbound links because these numbers could be heavily affected by a site wide link on even just one single large websites.
The final thing we will mention that you should really consider is how well a keyword might convert or how commercial it is and some of deciding this comes down to experience, common sense and a gut feeling combined, though you could use the Google Pay Per Click data on estimated cost per click to also assess this.
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