Landing Pages – How to create and Optimize them
Landing pages are just some pages which are well search engine optimized and designed to gather visitors and create conversions. There some websites with uses landing pages to an extreme. They simply put a single webpage on the root, offering no subpages and 10 page long letters trying to get the visitor to buy something. So, why such long landing pages are so important ? How to create them ? There are many variables to these questions, but they always end up getting more hits, conversions and repeat customers for the online business
Why landing pages are so important : In this ever changing world of online marketing the problem isn’t getting more visitors, it’s about converting what you have into your customers. In simple words landing pages are just normal pages in your website, and you don’t really need to have SEO landing pages on your website to make money by selling your product or services to the world. However if optimized properly then will bring more passive income by converting your visitors into customers. SEO landing pages operate on a density of keywords. Landing pages are very much different from your home page. But if you have only one page and on your website and its your landing page, you could also consider that your home page. Usually landing pages are different from home pages in their length and the home pages are more focused on getting customers curious on your products and services and motivating them to go deeper into your website and search for more info. Landing pages are optimized to sell you something on the spot and they are typically 500-1,000 words, sometimes even more.
Length of a landing page : So what is the desired length of a landing page? Many SEO copywriters think it should be long, since there is this old school fact – the longer the sales copy the higher the chance of sale. If some one is going to pay a thousand dollars for an expensive product or service, they are certainly going to need more details so that they won’t be ripped off. So the answer is you need a long copy. However a long copy doesn’t mean a novel, with tons of exposition and long paragraphs. You can spread out out it into paragraphs , different sized font and you can also put videos so that the digestion of the information provided on the page will be easier for the buyer
Call to action : This is the most important part. All SEO landing pages should call to action. Its important to make a sale. You need a conversion and the call to action is the best way to convert potential buyers at the end. So Whats a call to action ? “Buy now and we will throw you 100 dollar gift” or “Last week of offer grab now” etc. They will motivate the buyer to take action so that he will get the best deal.
Sales Copy: There are many other ingredients for powerful SEO landing pages. The main elements used in sales copy, which is a general form of copy you can use for landing pages, include the promise, the picture, the proof, the push, and the finale. You promise them something valuable, offer them a picture of how they are going to benefit from this product of service , push (or call to action) them to buy now and finally make the offer hiding absolutely nothing.
How many?: How many landing pages should you have? Often one per site works, unless you are selling many different products or services. Still, if you use more than one keep them a bit shorter.
When do they work : When do SEO landing pages work? You’ll know by the bottom line – The more conversion you get per 100 visitors. You certainly want a good percentage of your visitors to convert to your customers. On the other hand, if you fail to sell enough, you should look through your landing page and rework it.
How to create a landing page? : I mentioned the mechanics of sales copy, there are many books and resources on it, but use a professional is also a good idea?. Professional SEO copywriters and web designers are not cheap. It is possible that you can create landing pages by yourself. If you can write, which is the hard part. Web design gets easier every year, and the design of a landing page is easy.
It is always a good idea employ a SEO Consultant to optimize your landing pages. For more information on Search Engine optimization and landing page optimization visit SEO Singapore. His company also conducts SEO Seminar on Search Engine Optimization practices.
