Long-Term Social Bookmarking Methods for You To Test
As you probably know, social bookmarking as a promotional and backlinking strategy has been around for a few years. It is an approach that is especially used for backlinking; or search engine optimization strategies. Yet the smarter IM businesses will use certain bookmark sites as they are meant to be used which is also a strategy for continued growth and expansion. It basically is a matter of your particular business goals and perhaps what is attractive to you. If you haven’t been around IM much, then a bookmarking site is basically just a site where you can place bookmarks online. Some bookmarking sites have more SEO strength than others which has an impact when you use bookmarking tags.
A few of years, or more, ago social bookmark sites were ranking very highly in the Google results, and so many sites altered the link attribute from dofollow to nofollow – blame Google. Seems people had the ability to rank highly from sites like Digg and a few others. No, I do not have any secret knowledge about the real reason those sites modified to nofollow. However it is interesting, and we all realize how Google is or can be.
Make no mistake about what is feasible at high PR bookmarking web sites when you consider a different approach with them. The majority of people who use them for backlinking tend to create very thin profiles that offer no value to the particular community. What you can do is simply write better profiles that at the very least look like they’re for real. More typical, non-spammy, profiles won’t be deleted by the human reviewers – and that is why it’s smart to do it like that. Hopefully you understand the great value offered when you take an approach encompassing a higher quality profile.
When you do build a useful profile with content material, then of course you can produce an RSS feed from that. There is certainly SEO value with a great RSS feed; not to mention RSS directory submissions you are able to do. Consider the added benefit of more exposure for your links in those feeds. But you do have to take care and exercise caution so you are not over-promoting because that could cause loss of subscribers to your feed.
What you have to do is maintain a balance between promoting your money sites/offers and offering good quality content that your subscribers will appreciate. Another important aspect is to take time and build relationships at these bookmark sites. It is best to maintain a respectful presence at social bookmarking sites, and if you do that then you will discover it serves you well.
There is freedom inherent with working with bookmarking sites; so how well you use them is your business. Most people tend to just use them for backlinking, and it does appear that the approach outlined above is not used by so many people. Perhaps you can try it at just one powerful bookmarking site and see how you like the results.
Check out my main site for a fresh social media marketing strategy to aid your work.
