One Way Links: What Is The Big Deal?

If you are new to internet marketing you may be wondering what all the chatter is about regarding one way links. Everywhere you turn, that term comes up. You might also be hearing a lot about backlinks, and you may not be sure about those, either.

That confusion will be a thing of the past, in about 2 minutes. The reason one way links are so important is because search engines rank your website higher and give it more free traffic when your website has a lot of them.

A backlink — or back-link in the UK — is simply an incoming link from one website to another. If you have a website, you likely have links to other pages in your website. Those, by definition, are not backlinks. A backlink must originate from any other website than itself.

The terms, one way link and backlink are synonyms. There are just different ways of saying the same thing. Technically, a backlink is a one way backlink.

If your friend links to your website, you have a coveted backlink, or one way link. If you decide to link to that same website, you no longer have the one way link. It would be a two way link. It would not help you, in the eyes of search engines.

When Google was being developed as a project named, BackRub, by two Stanford University students, search engines could not have cared less about what sites were linking to or where sites were getting links from. BackRub changed all that. The assumption was, if a website is important it will get a lot of links.

They made the number of backlinks a site gets, to be one of the most important determining factors in the placement a website would get in search results. At the time, a two way link was not considered to be different, in terms of search results, than a one way link. Even when BackRub became Google in 1998, a 2 way link would get you as much ‘juice’ as a one way link, for a number of years.

When online marketers got wind of this, they stated making pages on their sites that were nothing but links. You would link to another marketer and they would link to you. This early method of SEO, (search engine optimization), was quite successful.

Competing search engines followed Google’s lead pertaining to the value of links. Google grew concerned that there was so many website owners who were not concerned about creating solid content, but spent their time and effort swapping links with each other. So they changed their program and made 2 way links to be of virtually no value regarding search results. As you might imagine, other search engines also did that.

How do you get one way links from other sites? Create good content, so people want to link to your website. That can take time to get noticed, so you need to kick start things. There are a number of methods, but the best is by writing articles for article directories, and linking them to your website. The more articles, the better your website will do, getting free traffic.

To often, search engine optimization is tedious. Pretend you have a friend named Bob, and he put a link from his website to your site. Free One Way Links Social bookmark management: Social bookmark management has its advantages and disadvantages. Check here for free reprint licence: One Way Links: What Is The Big Deal?.