Online Leads, How To Know Which Ones You Should Call…

Getting leads on the internet, whatever activity you’re in, is not complicated. It actually requires very little to start with. All you need is a good marketing sytem that can assist you in creating a simple squeeze-page with an opt-in box, connect it with an auto-responder service such as iContact, Aweber or GetResponse, and you’re in business. Then you need to start marketing your page. Google Pay Per Click will get you leads right away, and you can take it from there. Refine your Pay-Per-Click technique to reduce your expense, and then learn new strategies as you go.

What’s more critical, and to some extent more difficult, is what happens after that. When you’re receiving a huge amount of leads, knowing who’s worth your time and who’s not can be hard. Get this part right and you will turn a profit. Get it wrong and you’ll waste a fair amount of resources.

First of all, we want to go back to our webpage, and double-check it’s really fitting with our marketing message and our business. If we have a squeeze-page that is too broad, we’ll gather more leads, but filtering them is going to be difficult. Too narrow and we’ll get almost no leads. We need to ponder this trough and get the balance right. When designing your site, think: Could one out of three or more of those opting-into this page definitely be compelled by the products and services I offer. If I called them up, would I be able to put on an offer they couldn’t turn down…

The next thing, is to filter those interested from the curious. An obvious way of doing that is to ask for people’s telephone numbers. If you see a prospect come in with a genuine, well presented phone number, chances are they are committed to the idea of your product. You can choose to make it compulsory for your leads to enter their telephone number, and there is sime merit to this approach, but if you leave it up to them, you’ll in reality have a better view of that person’s desire to interface with you.

Another great way of filtering is to take your leads to a questionnaire, immediately after opt-in. This is a very powerful strategy. You can easily create online questionnaires, one good site for that is called Formsite. Have a 1 page form that’s easy and quick to complete, with 1 or 2 open questions to finish. You then be able to to reflect upon who you you think is qualified to work with you.

Then you can start calling people up. If you’re an affiliate marketer, calling people is rarely done, and it’s most likely not your cup of tea. But if you’re in any other business, whether traditional or MLM, you’ll want to call your prospects. It will take 5 to 12 events where your contact is exposed to you, whether they are intensively reading an email, or having a conversation with you, to come to a deal.

Now that you know who to call, that you’re using your auto-responder software to do some of the relationship management for you, the rest should be easy. See your business grow and start taking action today.

Find out about the Lead Generation Strategies we use in our own business, implement a professionalTraffic Generation System for a compelling surge in your work speed.