Quick Steps To Set Up Google AdWords

Google Adwords is a fantastic tool. Which can have your business positioned in front of hundreds if not thousands of potential clients everyday. However where do you begin. This information will help you get through the initial door of setting up your Google AdWords Starter edition.

When setting up a Google AdWords Account you will need to prvoide both personal and financial information. The financial side is best handle by credit card. Also since you are using the web to promote your products and services a basic necessity is the ownership of a website. You can buy a URL at several sites on the web. It is best to purchase your URL to match the product or service. For example www.BestPlumberChicago.com.

You will need an email account, it is best and recommended not to use an ‘free’ service such as GMX or Bing. It is only $5 to set up an account and you will not be billed until you reach the $50 plateau. Seventy characters are all you are allow for your ad copy in an AdWords Campaign. In fact there are only 4 lines of text. The headline which is consist of no more than 25 charaters. The 2nd and 3rd line are the ‘body’ of the ad. Each line is only 25 characters, please note this includes spaces and assumes you are using the English language. The last line is your display URL. Continuous keyword research is needed to build a database of the PPC keywords people use to find your website.

Keywords or keyphrases are the words that an individual will use to find your business. If you repair bowling shoes the site visitor may type ‘bowling shoe repair’, ‘bowling shoe repair in Brooklyn’ as a query. Then Google will supply responses. A ‘Broad Match” keyword means within an Adword campaign keywords are contained in the search query, your ad could appear no matter what other words or word order were contained within a search query. A PHRASE match means a query containing the 3 words bowling, shoes and Brooklyn must be in exactly the order in the keyword or the ad will not show. A third very important Match type is Exact matching. EXACT matches are contained within square brackets e.g. [bowling shoe repair]. This type of match means your ad will be shown only if the EXACT term… bowling shoe repair… is queried.

There are 4 types Exact, Phase, Broad and Negative. Broad match: keyword allows your ad to show on similar phrases and relevant variations. Phrase match: “keyword” allows your ad to show for searches that match the exact phrase. Exact match: [keyword], allows your ad to show for searches that match the exact phrase exclusively. Negative match: -keyword which ensures your ad doesn’t show for any search that includes that term. You can research the exact use of these on Google, as each can help your campaign in unique ways. You will need to choose your currency. PLEASE NOTE: Once you have chosen this setting it is not possible to change it, so think about which currency you want to use. You can set up other campaigns for other currencies later. Choose your budget. The amount you set for your budget is the maximum amount you will be charged in any given month.

Be realistic though, if you are targeting a competitive area where it costs $2 a click – setting a budget of $10 a day means that the system can only show your ads a few times a day before your budget is used up. You can find your best guesstimates of Cost Per Click with a free tool from Google: https://adwords.google.com/select/KeywordToolExternal

After all this is done you will receive a confirmation email from Google. So put in the right email address from the start. I know some people who thing this is a soliticition to receive junk emails and the sort. But you would not mislead your banker if asking for a loan with a fake address or name. AdWords is a business account and one should treat it as such. With all this done you can now enjoy peering into your analytics within Google AdWords.

Want an expert to set up your campaign. Contact John he’s and AdWords pro. See adwords consultant atlanta