Right Keyword Research
Correct keyword research is the vital SEO weapon to your competitors. This is the task you will need with the competition – simple keyword session. Preferably you have your keyword in the domain name. For example, you market the widgets of New York. Your domain name you’re targeting should be using these keywords in the URL. It would read www.pinkwidgetsnewyork.com because this is the search term your customers put into Google when they seek your products.
Always opt for the exact match domain if possible. If not, go for the second best option which would be a phrase match domain. Phrase match domain gives you long keyword search. This has the added bonus of getting good search traffic fast because a lot of webmasters tend to overlook these in their search for higher profits.
They do know a little about the domain ranks when a phrase match search, you have the chances of getting high ranking for the keyword you choose, especially when you do proper page SEO.
Instead of using widgetnewyork.com you should choose for bestwidgetnewyork.com. You still have your main keywords in your URL with the added word. The shorter you keep these, the better. Below are some possible options that work well:
* assessment
* new
* best
* purchase
* find
* store
* and so on
Try to think of your buyers; what would they search for when looking for your products and services online? When you understand their minds, you will be automatically choosing the best phrases.
A sneaky hint: Try and target buying keywords to see the best results!
A Word on Domain Extensions
So many people ask me whether it is better to buy a .com extension than a .us, or a .me?
Frankly speaking, you need only 3 options since all of them has proven a high rank consistently. Those are .com, .net, and .org extensions.
Important note
When you live outside USA you need to consider the main extension of your own country. Google seems to favor these extensions in their local search engines and chances are you will outrank an identical .com domain if you target your site for these local markets.
