Search Engine Optimization (SEO) and Why it is Important
If you know anything about online marketing you know the importance of search engines – especially Google. For the last number of years Google has dominated the online search field. You cannot possibly be serious about online marketing unless you spend time getting ranked in Google. There are other search engines such as Bing, but for the purposes of explaining how the search engines work I will use “Google” to cover all of them.
Getting the search engines to drive traffic to your website(s) is known as Search Engine Marketing or SEM. By increasing your ranking in Google you will help to drive more traffic to your website. What does getting “ranked” mean? Getting ranked means that when someone searches for specific “keywords” or “terms”, your page, website or blog will pop up in the recommended search results. The objective is to get your website ranked on the first page of Google’s search results and preferably in one of the very top positions.
Extensive research has shown that the first few sites listed on the Google results page get the vast majority of the clicks. And clicks mean traffic. There are several effective strategies for getting ranked. The top two strategies are Search Engine Optimization (SEO) and Link Building. Other strategies include email list building and incorporating video(s) into social networking sites such as YouTube and especially Facebook.
The first of the two main strategies is Search Engine Optimization (SEO). SEO will help to optimize your content for specific keywords. SEO is the process of selecting the best and most relevant keywords then making sure that those keywords show up in your web content in the most vital places. Link building is the second of the two main strategies. Link building is the process of getting links from other sites to point to your content. Link building is crucial because inbound links are considered “votes” by other bloggers and publishers, votes that say your content is worth looking at.
The more your content focuses on your primary keywords and the more inbound links you have to your website the better your website will be ranked in the search engines. Since these strategies typically take a lot of time, effort and specialized knowledge it can be in your company’s best interest to use an outside source such as a certified internet marketing firm to maintain your high search engine position results instead of trying to do it on your own.
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