SEO And Musicians
SEO, or search engine optimisation, is the process of enhancing your website’s visibility for keywords relating to its content, products or services, within search engines. Most commonly, it is used by businesses looking to generate sales or leads online.
However, contrary to how it may seem, it’s not only commercial organisations who can benefit from SEO. Musicians are one of many other groups who could benefit. But just how could SEO really help a budding musician? It all comes down to exposure. Businesses want traffic to their site for sales and enquiries, whereas musicians need to be seen and heard. This is really crucial for unsigned singers or bands who want to make it in the music industry.
Record labels get demo, after demo, after demo in their mailboxes. How many of them do you think they really listen to? Fortunately, the internet is now another way to grab their attention if your demo drop hasn’t done the trick.
Artists such as Justin Bieber and Boyce Avenue were online discoveries, mostly because there were literally thousands and thousands of people talking about them on social networking sites. However, people won’t mention you on their Youtube, Twitter or Facebook profiles if they’re not even aware that you exist! Search engines are one such way to make yourself known. Let’s look at an example. More than 18,000 people globally search within search engines for something relating to the term “unsigned bands.” If your website was appearing towards the top of the rankings for that term, you’ve got a massive exposure opportunity.
This, in turn, can result in even more social networking coverage as word of mouth takes over. Social media sites get lots of offline coverage too, so this can be a great way for unsigned bands and artists to grab music industry attention. If your music is good enough to impress your website visitors, then you can prove yourself a real hit with the listening public – which in turn could just convince a record label to give you a chance.
