SEO Versus Adwords Versus Social Media – Which Method Do I Pick?
Any company competing on the web is in for a real challenge. On Google, you can find over a billion websites listed alone! All these websites are competing with yours for clicks. So how can your website stand out from the rest? A knowledgeable SEO company will be able to help with SEO services but how about the other methods?
The way business works has changed forever. If we go back just ten years, people still mostly would work on word of mouth or the local phone directory to find a service or product they wanted. Customers would check out the local shops for what they wanted. The Internet has spun buying habits on its head. While the high streets are still open for the shopper that can’t wait for next day delivery, traditional methods of shopping aren’t utilised as much as they once were. For any business wanting sales, they have three new options- an SEO company, a social media agency, or an Adwords management company.
Internet marketers tend to pick and specialise in one of the three. There are those companies that specialise in all areas, but they are few and far between. So what exactly is each marketing method, and what are their advantages and disadvantages.
The holy grail of the Internet marketer is search engine optimisation. When you type a keyphrase into Google, you are offered two different sets of results. Paid advertisements feature on the right hand side. In the middle are what is known as organic results. The natural listings are what Google considers most important. Now imagine if you could impress Google enough that you could get on the first page of those results. Better still, what if you could get in the top three, or even take the top position. Being able to do so can bring in masses of potential customers and is why a good SEO company is worth its weight in gold. There are a number of different methods to SEO. First you have onsite optimisation which involves getting the title tags and body content just right, amongst other tweaks you can make. Secondly a good SEO company will be very good at link building. Link building involves getting other sites to link to your website. A backlink is when website A creates a hypertext link to your website. What about the disadvantages with SEO? But what about the disadvantages involved with SEO marketing? It is hard to find fault, as if you find the right SEO company, you can reap the rewards. However one downside if the unpredictability of Google. A method that once worked, can stop working. However, there are many different methods which a good SEO company will keep on top with.
If you don’t have the patience for SEO, then Pay Per Click advertising is worth considering. You can bid to be listed on the right hand side with pay per click. To an extent, you can therefore choose where you appear. A well written advert will get plenty of clicks. This is something you don’t have so much control over with organic results, as Google chooses what is displayed. Pay per click is also instant- you can be up and advertising in no time. It can take months and months to hit even the top ten in Google, and even then you have no guarantees at all. The pay per click model allows you to turbo your way to the top with no waiting around. Although arguable a good Adwords management company will be able to optimise your campaign in such away, you will save their fees and more. However Adwords really is for the big boys and you can end up bidding for more than the product is worth if you aren’t careful. A good SEO company can be hired at a fraction of the price.
Unless you have been living in an air raid bunker for the last few years, you must have encountered social media! The main two social networking websites are Facebook and Twitter, which are used by just about everyone. Who’s parents or grand parents don’t use Facebook these days?! Smart companies have realised social networking can be used for commercial gain. Social media is a subtle new way of getting your brand noticed. The worse thing to do with social media, is to contantly pump out promotions and offers. Social media is all about creating fans, who in turn ‘tweet’ about or ‘like’ your company and tell their friends. A good social media company can definitely help you with this form of advertising, but do be aware it is very different to traditional forms.
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