Small Markets-Big Profits
All successful marketers have there own secret sauce for success. Dig deeper and you will find that the core to success for all is a similar process. They all find a profitable niche market and exploit it by monetizing the niche. They offer valuable products for people that are interested in the niche. So just what is a niche market, and how do you exploit it?
In this article I will go over exactly how to find a niche to call your own.
Many people looking for answers to problems are what make up a profitable niche market.
A donuts stand out side a popular coffee shop is unlikely to do any business, but put that stand out in the morning in front of a construction site and it will sell out. The people walking past are similar, but some are hungrier then others.
In niche marketing it is your job to identify which part of the audience are ready to buy, you offerr the soultion they are looking for and get them to buy that solution through you.
Lets say someone is searching the keyword FOREX, that person is certainly searching for something, but we have no real idea of their intent. The search term is to broad, chances are they are just looking for basic information to get some back ground information.
There are 134,000 searches made every day for ‘digital cameras’ but you could spend a huge amount of time and effort trying to grab a share of that traffic and still have little to show for it at the end.
They are lookers, not buyers.
The next step after they have done their background research would be for then to search a bit deeper like using the term Forex Broker. Is this a niche keyword yet? Not Yet. They are warmer, but not yet hot buyers. They are still exploring.
But they are not buyers. Not yet.
We want our sales page to really zero in on the niche inside the topic. However, you would still want to put up a page on the broad topic, with a lead capture. Use a White Label report for list bait.
When they finally decide what it is that appeals to them the most, they will narrow there search down even more. This is when they transfer from tire kicker to buyer.
Once they finally get to the point of typing in specific keywords, you just need to direct them to your sales page.
So a brand name can be a niche market, but not a great one. The number of people searching is not that important because many are not really buyers. We must also look at the overall websites we are in competition with.
A great niche market is one where there are lots of hungry, desperate-to-buy searchers, but few websites satisfying their needs.
In the Nikon D40 Digital Cameras example, there are nearly half a million pages online in competition with us – and as we want the easiest route to getting high Google rankings for the pages we build, that is way too much competition!
We are getting warmer, but it isn’t hot, hot, hot quite yet!
Look for fewer searches for a niche, then when you find less competition, zero in on that. You can compete with 8,000 websites. Tahts something you can beat!
Niche marketing is about getting the biggest bang for your buck, the greatest return for your effort. The skill lies in learning how to use your keyword research tools to uncover the millions of phrases people regularly type into the search engines that indicate they are in a buying mood, and to keep researching them until you find ones where there is the least amount of competition.
Then build a web page, make it as authoritative as possible, fine tune the on-page SEO to make it on-target as far as the search engines are concerned and develop the off-page SEO by building a network of backlinks. Then add monetization through affiliate links and watch as your hard work reaps its rewards.
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