SMM Is The Most In Demand web marketing Strategy That Can Provide More Traffic To Google
In our last issue of Facebook for Business, we talked about making use of advertisements on Facebook to boost your sales. In this issue we are going to talk about social media management for better search engine rankings and traffic.
Lots of online marketers are now very much convinced that Facebook has overtaken Google as a source of website traffic. Whether this is true or not, it’s not unusual to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and less difficult to set up.
Give some thought to these tips on how to get relevant traffic from Google directly to your Facebook business page.
Start building A lot Of High quality Inbound links
You will find a number of ways you can lead your potential clients and customers towards your page. This is one of the pros of a social networking site. The more Likes that you have which totals to having more Fans, the more links lead back to your Page. This is also known as on-site optimization.
In off-site optimization, you do this by creating links beyond your business page. These can be within article websites, other social networking sites, blogs, and email amongst many others. Articles are a great way to build up links. On top of that, they can present helpful information for your present and potential clients as well.
- Use A Professional Business Name
It’s fine to become a bit imaginative and fun with your updates. Still, this isn’t the case when it comes to your business name on Facebook. Of course, you need your name to be easily searchable in Facebook. This helps in keyword and key phrase optimization. The name should not serve as sales pitch so don’t try to stuff them too much with descriptions unless you need to differentiate your name with a similar business name. If the business name is Jeremiah’s Fruit Shakes, for example, and there’s something that sounds quite identical to this, then make it Jeremiah’s Organic Alabama Fruit Shakes.
You should also do the same for URL’s. This is a somewhat fresh addition to Facebook features supposedly placed to make the searching for your Fan page easier. Again, don’t try to be too crazy or creative. Consider going for facebook.com/jeremiahfruitshakes. This is pretty direct.
- Complete your Profile
What can be a more significant aspect than your landing page on Facebook? From here, customers will come to a decision whether they want to read on and explore the other parts of your profile or not. So answer completely as much as possible. Provide helpful content in your About Page.
Don’t forget to place keyword rich content in your squeeze page. Aim to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This will add authority to your page and to your brand in general.
With all the benefits of using Facebook as a business tool, still it’s not recommended that you use a Facebook Fan page as a replacement for an official website. Facebook only adds another dimension to the logistics of online marketing.
Be sure you don’t miss our next issue of Facebook for Business
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