Social Networking Today
Many people are confused about the meaning of the phrase social networking.’ One reason for this is that the term was used differently years ago.
Social networking used to require that people gather together in person, so that they could meet face-to-face and interact. Now, the term has a broader usage. Today’s social networking means simply to sort and group people into specific groups.
The Internet has made this shift inevitable. Social networking has become very popular among Internet users. It is one of the most common online activities, and is used for many purposes including finding a romantic partner, staying in touch with family and friends, and schmoozing with colleagues. Thanks to the Internet, we now have the ability to be together in groups without having to be together in person. The Internet has made the miles that divide us less of an impediment.
Online social networking is popular with and beneficial for professionals regardless of field. Professionals tend to stick with more established sites such as LinkedIn, Twitter, and Facebook for the purposes of social networking.
Social networking via the Internet has been shown to have practical benefit for businesses. According to research, such networking can be very helpful with ordering materials, marketing goods and services, and hiring new employees.
One of the most important and influential professional networking sites is LinkedIn. LinkedIn was started in 2002 and launched a year later. To date, it has more than 50 million users scattered across more than 200 countries and territories.
Facebook handles even more volume of users. There are more than 150 registered users with Facebook accounts; around half of these users are on the site on a daily basis. Facebook users can be found in more than 170 countries and territories, and users post to the site in more than 35 languages. Additionally, the site is becoming increasingly popular with professionals. Use of Facebook by American users over 35 has doubled in the past few months.
Twitter still lags behind these other two in terms of numbers, with 4.1 million users monthly. However, research shows that Twitter users are more technologically savvy than users on other networking sites. Twitter also draws a more educated population of users, and more women.
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