The Basic SEO Trips To Help Boosting Your Website Positions

What is SEO? SEO stands for search engine optimisation, which can make or break your business.

We are going to start right from the beginning, assuming you have no website and no domain. It is important to find a domain that is short and snappy and easy to remember. Try to avoid hyphens in the domain name where possible. You may wish to have a top keyword in the domain but only do this if it fits easily.

Once you have sorted your domain, it is time to setup a website. What sort of site you want is dependent on what the website is for. Blogs are highly favoured by Google at present, and are something to take advantage of. Google favours fresh content and blogs provide just that. If you’re going to be using a CMS (content management system) do your research into how easy they can be made SEO friendly. WordPress is perhaps the best option to look at.

Be aware of using meta tags as they certainly don’t have the kind of effect on SEO they used to. Do use them, but stick to a small amount of keywords and make sure those keywords appear on the page. Make sure to include a meta description as Google uses this for its own search engine listings.

Internal linking is vital and using keyphrases in the anchor text is an excellent SEO method. If the main navigation doesn’t allow for you to include important links, you can always use a sidebar or the footer. If you use Flash, always make sure you include hard links as Flash isn’t read by Google. On the flip side there may also be content that you don’t want to be indexed and for this you can place a text file on your side called robots.txt. In it you can then use the following to help keep the spiders out.

User-agent: * Disallow: /

This tells spiders not to list certain pages, folders and documents.

These are some of the basic, but important parts of SEO- good luck!

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