The Reason A Lot Of Partner Marketing Ventures Don’t Work And How You Can Avoid The Same Errors: Part 4

Up to this point we have looked at how the search engine optimisation for our affiliate marketing website kicks off as the keywords are picked and included in the code of the pages, we have investigated how we can use social networking to build links to our shop and how we can create articles which will contain links to the shop harnessed with keywords associated to what the website does, and how we can post 1000′s of unique copies of the pieces around the net for the search engines to discover and build the number of links back to our site.

This is good, effective search engine optimisation. The search engines will build the scoring of the shop against the rival sites and painstakingly, our affiliate marketing site will work its way up the results tables in response to shoppers searching on our keywords. The difficulty here, is that is takes weeks. It’s not a rapid process and here is a sticking point, as for the period we are climbing the rankings, it is costing cash to our service providers and if you are shelling out for article publication services, that too. What we need to do is discover a shortcut that gets us to the view of the users in the meantime.

Pay Per Click (PPC) advertising will do this for us. As the name hints, it does cost. It’s advertising, what do you expect? But it can be strictly controlled so that it does not get out of control. We must also remember that users (like me for certain, how about you?) tend to click links in the ‘organic’ results on the page which is what most search engine optimisation is put our site, rather than paid for adverts, but that does not mean it isn’t worth doing since some will choose them, go to your affiliate marketing website and hopefully spend money which generates you income. So, how to do this?

You may use a specialist, but my concern is that because they charge you a commission for each click, the twisted human being in me wonders if they do not get folks to click the links. The simplest method is, like the rest of your SEO, to do it yourself and utilise something like Google Adwords. You are going to require a Google id anyhow for the tools described in Part Five, so if you haven’t already, go and join now via Adwords. What you need to do is to begin a new campaign for your affiliate marketing website and you will be guided through.

Pick your target territory (go for “All” if you have affiliate marketing partners in different nations and choose the languages that may be relevant), keep the defaults for the remainder and decide how much you want to spend as a maximum per day. Ignore everything else and then click “save and continue”.

On the following page, give the Ad Group a title and then write in the advert text in the boxes below. CHECK YOUR SPELLING AND GRAMMAR! Now the really crucial sections. Open a new tab or window in your browser, go to your affiliate marketing website and then somewhere in the page, right click and choose ‘view source’ from the list which will open another window with contains the HTML code for your site. At the top, look for the meta name=”keywords” part and copy the keywords shown between the quotes. Go back to Adwords and paste these into the keywords box for the campaign, which instructs Google to display the advert when people search on those words. It also obviously compliments our search engine optimisation programme, and as customers pick them, again the affiliate marketing rating score increases.

The next requirement is to bid on the keywords. Remembering your daily maximum, you want to calculate how much you are prepared to pay each time somebody clicks on your ad to go to your affiliate marketing site. For now, just put in your default bid. If you are really intent to be on the front page every time, put in a high number but do remember that plenty will read your shop which will cost, but not buy. You will not pay that amount each time, you will pay the next amount up following the next best bid, so if you bid 1.00 and the next best is 25p, you will very probably pay 30p. For now, be conservative because the Adwords monitoring tool will be able to help later.

So now, when you save it, the ad will be checked by Google and if there’s anything wrong you will get an email. But by checking the Campaigns tab at the top of the screen, you can see how your ad is getting along, how many times it’s been displayed and how many times clicked. All good stuff, but learn the Adwords tool and get familiar with it, read the FAQs and the rules and learn better use it to advertise your affiliate marketing shop and further your SEO programme.

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To find out more about Search Engine Optimisation and the advantages it can bring, visit Osiris Web Services