The Reason Many Partner Marketing Ventures Don’t Work And How One Can Avoid The Same Pitfalls: Part 1

Becoming involved in affiliate marketing is not an enterprise to be done on a whim. You will most likely have been bombarded by spam emails, tweets and I dare say text messages too, offering spectacular income for working at home over the internet. In fact, it’s become so commonplace that comedians are able to make jokes about them in the awareness that the audience will know what they are talking about and raising a giggle. And quite right too, as for the most part, these offers are intended at getting a few charlies to enrol for a period, have a try, stick at it for a few months and then withdraw when they understand that they have not and probably never will, make any profit.

However, done correctly, there is no reason why with affiliate marketing they couldn’t have been successful, maybe not to the level that sends them running off to the Lamborghini dealers with debit card in hand, but adequate to put a few extra pounds in the pocket. What they did not understand and probably could not have realised (as they wouldn’t have been told), was that there is no chance that anyone was going to visit their site, never mind purchase anything from the sellers whose links graced the page. The reason for this is that most people with a presence online they construct themselves have little or no idea about search engine optimisation.

search engine optimisation is a system by which a webpage is made friendlier to Google in order to make it easy for them to be indexed, graded and assessed for importance. This is done in combination with the construction of the affiliate marketing site by selecting the keywords which describe the site, what it does and what it offers. Suppose, if you were to pick your niche area to be a shop for fishing tackle supplies, your keywords may be along the lines of angling, fishing tackle, fishing rods, fishing reels, fishing line, fish hooks, fishing books, fishing DVDs etc. These keywords then have to be incorporated into the description of the website in the HTML header area which isn’t written on the screen to visitors, but is apparent to search engines, but they also want to be included in the text written into the page that people do see. This ties the two sections of the pages together and gains the search engine approval for relevance.

You then join loads of affiliate marketing programmes and unearth as many businesses selling goods and services in your niche marketplace as you can. Pick the banners that you like and will look good on your page, and insert the code into your pages, sort them into some sort of logical order such as by country (since you can use affiliate marketing businesses in any territory, not just your own, target markets all over the world to maximise revenue). Once you are satisfied with the appearance then you can begin the SEO and a useful way to start is getting links to your pages inserted on business directories all over the internet. The easiest way to do this is to search for a website that will help you add hundreds through them rather than track them all down individually. Be warned though, this is a long and very boring task.

But it is worth it as search engines devour links and they want to find them to your webpages in association with the right keywords so you need to check for ways to do this. Directory listings are a good one and also incorporating social network sites to advertise your site with links is another because hopefully, as well as providing links for the search engine robots, humans will see them and hopefully follow as well. These are all good, solid SEO techniques which can be used in the early days of affiliate marketing, the subsequent blog will cover more ideas to get your site noticed.

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