The Reason Most Partner Marketing Activities Fall And How To Avoid The Same Pitfalls: Part Two

Ok, going on from my last feature, you have created your affiliate marketing shop, enrolled in for lots of associate programs, chosen the ads of websites whose products fall into your niche marketplace and inserted them on your webpage’s. You have picked the keywords for your website, put them into the header that illustrates your site, what it does and what it offers. Those are the initial 3 parts of SEO accomplished and you’re ready for the big one, the off site promotion.

To that end, as we left it last time, you’ve endured the dull chore of having your shop entered on hundreds of internet business directories. At least you only want to do it once. But they will only be of interest to the search engines for a quite short period, though they will still use them but what Google, Yahoo and the rest really need is to find up to date links in disparate places and that means keeping links fresh. To achieve this you can use social networks for SEO use. First, set up a username with Twitter using your website name as full name and Twitter name, or something close if they’ve been registered. For instance, my affiliate marketing shop is internetfishingshop.com so I have a twitter name of ‘@internetfishing’ and full name ‘Internetfishing Shop’. Search for businesses (I just searched on ‘fishing’ which turned up plenty) that come into your niche area and follow them, and a number will follow you in return. And then, at least once a day, tweet a message which includes a link to your site. Something along the lines of “Get the greatest XXX products in the world at http:// your site address here” (remembering to include the http://) and that will put a link which the robots will pick up and make a note that it is new and when they follow it to read your website which will acknowledge that it is still current.

Also, register a Facebook page for your site, and link the Twitter app to link it so that it also displays the Twitter messages and links as well.

Now, since your site is in the field of affiliate marketing, you want some suitable shoppers to go to it, so sign up for some forums that coincide with your niche market. Join in some of the chat so that your id gets known. And then, after a while slip in a note that you found something really great after going to your page and insert a link. Also, have a look at Usenet, though these are falling from favour but still, construct a message with your link in and post it in loads of newsgroups. Someone may see it, follow it, like it, bookmark it and be a frequent visitor. All of this is good, effective search engine optimisation and will target search engine robots and potential buyers equally. But it will not promote you far up the search engine rankings.

The next element of SEO that is going to make the biggest effect in promoting your affiliate marketing site up the search engine results table is, naturally the trickiest and most labour intensive part of SEO. It is also the most contentious which is why it is going to take the whole of the 3rd article of this little series of pieces all by itself, but it is the most effective and, if you want your site found by loads of folks, it’s the one you need to find out how to do correctly.

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