Amendments Made To Search Engine Displays Will Not Impact On SEO As Some Have Warned
Google has launched the Google Instant format of its search engine which is a major step in the task of searching for web content. The change is that as opposed to putting in words used for the search and pressing Enter, or clicking the Go button, the list of possible links shows in-flight as more search words are entered. It’s very impressive and makes searching much easier since a search can be amended and tweaked with instantaneous results.
What does this mean for search engine optimisation? As far as I can see, it depends on your point of view. If you are presenting yourself as an affordable SEO company and providing search engine optimisation services then it really won’t make any difference at all. Many of bloggers have been opining that it is putting an end to online marketing and will bring search engine optimisation to a triviality.
If you are a client with a site and have hired the services of a software consultancy or retained an affordable SEO company to place your website to the top of the search results displays, it’s a smashing idea as you can see immediately that your coin is being well spent with a definable purpose.
I don’t concur that the end is nigh for search engine optimisation. For the obvious reason that the way Google, Dogpile and the others operate their search magic is completely the same. They still bank on finding links and keywords in order to calculate the bearing of a search word to a potentially suitable web page. And since the calculations are continually being tweaked (which would make a big difference) then just changing the way that Google displays its results make not make a bit of difference.
In another world, if a software consultancy advised amending the way your website was designed without really amending the information displayed then there is no worthwhile change to anything except to the eye of the user. An amendment to the way the information was gathered based on a reworking of how the database was read would be a huge amendment. And thus it is with Google Instant. The work of the search engine optimisation consultant remains the same as it was before to the upgrade.
It is fair to say that anybody whose income relies totally on somebody else is always going to be worried about any amendments that might be made having a damaging effect. This is in fact the exact same position as someone who works in a factory who may sweat about his employer boxing up all the plant and tools and moving them off to China or Brazil, or in fact anyone who works for anybody else who may wake up with a hideouos hangover and fire the entire department.
The reality is that the search engine optimisation will always be subject to upheaval if Google was to drastically amend the way the search engines operate. But the point that they do work and anybody would need an stunningly good excuse to pluck and re-feather the golden goose.
So anyone who has an affordable SEO company (or an expensive one) need have no concern about Google altering and improving the way it displays search results. It makes no difference at all to how search engine optimisation works.
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