Three Helpful Ideas On Local Search Positioning Factors
Getting your firm found in local search results is starting to become extremely important. Almost forty percent of all search queries conducted every month have some type of local intent (ie: state or city name, zip code, town, etc.). There are certain methods and factors that are influential in helping your law practice website perform well for local queries.
1. Classify Your Firm The Right Way
Choosing the proper categories for your law firm in local listings is quite important. A lot of firms do not spend adequate time considering which category names to use. They dismiss this as a trivial step. When your prospective clients are not learning about a particular firm by name, they first look for lawyers by category. If you don’t associate your firm with the category they’re seeking, you won’t be found.
2. The Necessity of Backlinks and Citiations
Backlinks From Other Websites: Hyperlinks are the currency of the web. A hyperlink to your website is like a vote for your website in the eyes of the search engines. All things being equal, a law firm site that has more hyperlinks from local and pertinent sites will achieve more presence in local search results.
Citations: Citations are references to your law firm name, address, and telephone number on various other web sites. These references do not need to have a link to your website. An illustration of a citation might be an online law directory where your firm is shown, but not linked to. Another would be a local yellow pages site.
3. The Listed Title Of Your Practice
Your firm title (ie: the name of your law firm) is an especially significant component for ranking well in the local search engines. You really want your title to be consistent across the listings as well as having it include pertinent key phrases to your firm’s practice. Having consistency helps your practice create confidence in the eyes of search engines. Incorporating pertinent terms in the title helps your law firm receive better positioning when individuals perform searches. For instance, The Law Offices of Joe Smith, found in Chicago, might create a title called Law Offices of Joe Smith | Chicago Personal Injury Lawyer. Just keep it consistent and simple. Don’t attempt to squeeze too many key words into your title.
Our blog focuses on seo for lawyers. From the basics to advanced techniques, we provide insight on effective lawyer seo campaigns. Have questions? Don’t hesitate to contact one of our lawyer seo consultants.
