Trust Rank & Page Rank – Does Google Trust You?

Knowing the difference between Google Page Rank and Trust Rank is one of the most important things to understand when you’re making a Search Engine Optimized (SEO) website. Your Google ranking will determine the number of visitors to your website, so it makes sense to understand how Google ranks you. Almost of all the traffic on the web comes from Google, so from the beginning you should know the differences between Page Rank and Trust Rank in order to maximize visitors to your site.

Google uses Page Rank to determine whether or not a website is an authority. In order to do this, Google uses a numbering system of one through ten, with ten being the highest number. Companies like Google, Microsoft, or Yahoo, are typically the type of websites that have a “ten rating.” Most typical websites have a Page Rank of somewhere between two and five. Backlinking plays an important role with respect to Page Rank. Typically the more links that there are to a page, then it will more likely get a higher Page Rank.

Trust Rank looks at a website more closely than Page Rank. Lots of webpages out there are just plain spam. What the Trust Rank does is sort the spam out from the valuable web pages. What happens is that Google chooses an expert to review “seed” web pages. Once the target or “seed” web pages are analyzed, then Google uses the web to identify other websites related to that page that have good information. The more relevant the webpage, the higher the Trust Rank and the higher the rating. Highly trusted webpages that link to each other beget webpages with higher Trust Ranks.

Both Page Rank and Trust Rank are both important in their own ways, and ultimately it’s the combination of both that will drive more and more people to your website. More and more importance is being placed on “smarter” web page ranking systems such as Trust Rank, but still the tried and true Page Rank carries a lot of weight. From backlinking to keyword content, Page Rank is still important. If you plan on building a successful website, the key is having both Trust Rank and Page Rank working for you through successful SEO implementation.

In short, it’s extremely important to know the two most important tools that the world’s largest search engine uses to rate your website. Because of the immense power of Google and its ratings systems, you must constantly make sure that your Page Rank and Trust Rank ratings remain high in order to drive people to your website. Understanding how they function is essential to having a solid understanding of SEO practices and methods. Likewise is having someone on your side from the beginning who can help guide you through the maze of search engine optimization.

Learn More : Google Trust Rank