Website SEO Austin: What is Longtail Serach and How Can It Help Your Business?

Thanks for tuning into the fourth article in the Website SEO Austin series. This collection of articles is designed to give practical advice to small business owners and website operators — tips on how to get maximum search engine results and search engine marketing for your Austin website. And ideas on turning those leads into lifetime customers.

Today, we’ll focus on the topic of “long-tail” searches and their importance in getting customers to your Austin site via search engine marketing and optimization.

First, what are long-tail searches. Simply put, they are all the specific search terms a user might enter when performing a search. So, let’s say you have an Austin, TX nursery business. The obvious search terms would include “Austin TX nurseries” and “Nursery Austin Texas”.

In reality, there are millions of potential particular searches a search engine user could make. A couple include, “How do I find cheap automotive repair in Austin” or “Auto repair good reputation Austin TX”. These are examples of long-tail search terms.

Now, why are they important? They are important in search engine optimizing your Austin site because, while individually they don’t account for many search queries, when you add them up they account for a lot. In fact, while a few keywords make up a large percentage of searches, the long-tail search terms account for more when they are added together.

And best way to use them in optimizing your Austin site when it comes to SEO and search engine marketing optimization? As we have mentioned before in the Website SEO Austin Series, content is paramount for your site. The more the better. So you should liberally use long-tail search terms to support your main search terms in the articles.

When main search terms and long-tail terms are used together, you’ll get big results for both.

Want to find out more about Website SEO Austin, then visit Jim Taylor’s site on how to choose the best Austin SEO for your needs.