What is a QR Code? – Mobile Marketing Strategy

It is no coincidence, mobile marketing has expanded to become a mainstream marketing strategy with more people everyday who carry smart phones. This new technology opens up doors for new marketing, and Quick Response codes are at the head of the line. These QR codes make a user friendly way in sharing information between computers and mobile devices in a seamless method.

What is a QR Code?

You may have seen these square boxy images on magazines, websites or posters. They are actually barcodes that contain information that you can easily program into them, such as a URL, a body of text, or phone number. When someone scans this code with their smart phone, they receive the information you programmed into it. If you want your website to show up, the user’s phone will prompt them to visit that website, or if you programmed a phone number, their phone will bring up the call screen with the number you provided already keyed in.

Scanning QR Codes with Your Device

To start off, sign on to your mobile providers app market to download the barcode scanner. By acquiring the “barcode scanner” application for the mobile device, you will be able to scan the QR code. Not only will you be able to scan the QR code, but also book barcodes and price tags in retail stores. Scan the barcode above, and you will be provided with information about the Findability Groups’ Google page, but you are able to program any type of information you would like.

Where do I get a QR Code?

You do not have to be a computer programmer to create a QR code, and you do not have to deal with any “code”. Just pick a search engine and search for “QR Code Generator” and for Googles’ instant feature, simply type QR, then narrow down your search results. A good generator site is qrcode.kaywa.com.

QR code generator sites require no logins or passwords to properly generate the code to your desire. After placing you information into the generator, the site will spit out a QR code; this is done instantly. You can then copy and paste the QR code to which ever place you would like to display it.

QR Code Strategy in relation to Marketing

Because people carry their mobile device everywhere they go, it is extremely beneficial as a business owner to get your brand onto these devices. Providing a QR code, be it on printed marketing materials such as handouts or emails, or on your company website, you are inviting potential consumers to take your brand with them on the go, when they are most likely to buy.

Here are a few things that could happen when a user scans a QR code:

1. Mobile-only coupon offers – For instance, if you provide a QR code on your website, when scanned, it can take the user to a mobile website with a coupon offer.

2. GPS link that will give customers directions directly to your business on their smart phone.

3. News letters and social media network links that will inform the customer about your business.

Have great ideas? We would love to hear from you. Comment on any strategies you have used or have thought of. Contact us by email or on our website. If you have suggestions for other relevant topics please let us know and we will do our best to blog about it.

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