What is SEO?

Search Engine Optimization or SEO is often considered the more technical part of Web Marketing. This is true because SEO is used to help promote sites but also requires some technical knowledge or familiarity with basic HTML.

In easy terms pages only appear in a Google search result because their content relates to the search and they have links attached to them from other pages indicating their importance. In a nutshell SEO involves writing pages that use keywords, words people use in a search and securing links from other web pages to specify the importance of your page over others. Links are votes and these votes help to get your page to the top.

SEO is also known as SEO copywriting because the techniques used to promote a site in a search engine are used by text. SEO can be defined as a skill used in optimizing web pages or sites in order to make them rank higher in the Google search engine. The main function of the SEO is to increase more traffic to a site and therefore make the site be prominent and get noticed. The higher ranking your site is, the more views it is probable to gain. Most people view the sites that rank top of the Google search first.

Although very similar to advertising in the way SEO is used to generate more traffic to one’s site the difference is you do not pay for this. By all measures you have the preference to be involved in paid searches however the main intention of the SEO is to climb your way to the top using relevant search terms that identify with your site. The SEO is used to make a site work better with all of the search engines including Google, Yahoo, Bing and Ask.

So exactly how does the SEO work? The truth is nobody actually knows how it works as it is often kept a closely guarded secret. If everyone were to know the answer to this question they would be using it to make their sites rank as high as possible and the system would quickly collapse. So for the most they take an educated guess.

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