What to Track on Google Analytics
Google Analytics is a free of charge service supplied by Google that gathers information about visitors to your internet site. This information is presented clearly on a dashboard which allows you to observe the traffic to your site.
Google Analytics collects a large amount of information about the visitors to your site. You can customise the dashboard to display the main areas of information that you want to track. Probably the most important information would be the number of visitors to your website. This can be set by day, week or month. The visual portrayal of this data makes it quick to determine the pattern of visitors to your website over a specific period of time.
Google Analytics comes with a Visitor Overview section which collates further data about website visitors such as the number of webpages they look at and the length of time they spend on your website. This data can be essential in establishing ways to boost conversions from visits into prospects or revenue. If your website provides a service that is related to a specific location, then it would be useful to you to also view the geographic location of the visitors to your web site.
Traffic to an internet site is vital, however, the aim is to try to encourage visitors to view further webpages on the site. Google Analytics enables you to see the visitor Bounce Rate. This is the number of visitors that have landed on your website but left the site within a short space of time without looking at any further web pages. If your site has a unusually high Bounce Rate then it’s worth checking the design and functionality of the web pages which they are landing on to see whether they can be improved upon.
The source of visitors to your site is also of importance. Google Analytics pinpoints the origins of this traffic and how many visitors have come via this particular source over a set time frame. There are a number of different ways which a person may land on your site. Search engines can send visitors to your web page either naturally or via sponsored links. Other sites may send visitors to your site via a link to your website. Or visitors may have entered your URL in the address bar having obtained it by another means. With all this data, either yourself or an seo company, can formulate advertising campaigns of which the effectiveness can be examined via Google Analytics.
Bird and Co Creative designs websites which will help your business to succeed. Find out more about what makes a good website and the services which we provide at www.birdandcocreative.co.uk.
